Personally IMHO I wouldn't tell him you lied. Just next time you buy it say, "I thought it was only $5 but its $7, are you sure you want me to keep buying it?"

Gotta admit though $7 is a lot for a loaf of bread though. I'd still buy it if it was only me eating it and I kept it in the freezer and only ate it once in awhile. That's what I already do with the Food for Life low carb bread and the ATkins bread. They are both really good but I like the Food for life one better.

Jenny