Love it, have tried every flavor they have at our Walmart, and some local stores have thier brands of low carb ice cream too and so far all the ones we have tried lately, the new ones, are very good. The best are from Brahms , which is an ice cream place we have in town. Awesome chocolate almond, and chocolate chip. Cannot tell they are not real ice cream BUT, we have to watch it as the sugar alcohols cause us some distress, bathroom type, mostly gas, but if we eat too much of it, can be worse. We are trying to limit it to the half cup and we were having it every day, but are not going to anymore. It sure is good stuff though. Has made all the differance for my hubby, his cravings for ice cream used to make him go off his woe, but now, as long as he can have that a few times a week, or the small amount everyday, he is very happy. I am thrilled with the stuff too, makes low carb much nicer !! Stephie