Amen to this.

>>"But I'm awed by the country's collective obsession."

I'd have to correct him on this. It's not the country's obsession, it's Big Business' obsession. As soon as LC became something that might be successfully marketable, EVERYONE started scrambling for a piece of the pie. Sure, some sugar free barbecue sauce is a nice thing, but a lot of these products are just absurd. They want to you casually forget that your plan probably discourages empty calories and trans fats. And, like the author mentioned, they all want to reinvent the wheel. Low carb cream? Gimme a break!

Now comes the wave of people who don't care enough to buy a book or register at a website to learn, they just figure they should cut carbs because everyone else is.

It won't hurt my feelings one bit if the low carb marketing trend, as it's progressing now, comes to a rapid end.