Body image and self image are tricky to seperate. I've lost all the weight I wanted to lose and I still feel fat and ackward about myself. I think the problem is for so long I projected every bad feeling, every fear, every negative thought on my weight, that I came to just associate feeling bad with feeling fat. So, now when I have thoughts that are negative or problems unrelated to weight, in my head this translates into "feeling fat". I wrote a post about this a few weeks ago actually.

Losing weight is easy. Even maintaining isn't that big of a deal. The real hard part is sorting out all the emotional / mental / behavioral junk... it's the mind set which can destroy us.