BW0058 MAR 13,2001 4:30 PACIFIC 07:30 EASTERN



( BW)(FL-GO2PHARMACY)(GORX) Go2Pharmacy, Inc. Purchases Protein Food Technology

Business Editors

LARGO, Fla.--(BUSINESS WIRE)--March 13, 2001--Go2Pharmacy, Inc. (Nasdaq:GORX), through its wholly owned subsidiary, Breakthrough Engineered Nutrition, Inc., announced today that it purchased a proprietary Protein Film Food Technology from a privately owned functional food research firm. This technological platform, which integrates developments in both protein chemistry and process engineering, will enable Breakthrough to manufacture a variety of unique, protein-based functional foods that are sugar-free and low in total carbohydrate content. Breakthrough plans to utilize this technological platform to create high protein/low carbohydrate chips, bite-sized candies, wafers, bars, cereals, crackers, and other unique snacks. These foods will be differentiated from all other snack items due to the unique, rigid low carbohydrate-high protein composition they possess versus their traditional counterparts that use carbohydrates to achieve the same rigidity and strength. "This technology represents a tremendous advancement in functional foods. We can now eliminate the obesity promoting characteristics of traditional snack foods by using protein as the primary structural agent, rather than using simple carbohydrates and starches. Now, the multi-millions of dieters, diabetics, athletes, and others following low carbohydrate and low glycemic dietary regimens will be able to snack again. Furthermore, these foods will provide the general public with convenient and healthy snack alternatives that previously didn't exist," explained Nate Bernstein, VP of Sales and Marketing for Breakthrough Engineered Nutrition, Inc.
Prior to the recent technology acquisition, Go2Pharmacy, Inc., through Breakthrough, had already successfully launched its first protein-based functional food, Lean Protein Snack Chips. Each 2 oz. bag of the snack chips contains 38 grams of protein, 0 grams of carbohydrates, 0 grams sugar, and all-natural ingredients. Lean Protein Snack Chips are currently being distributed to health food stores, sport nutrition outlets, General Nutrition Centers, smoothie shops, Internet retailers, and convenience stores nationwide. Although Breakthrough will use the chips and its future products to target the niche low carb diet, diabetic, and bodybuilding/fitness markets, it also plans to penetrate the mainstream market. "In today's nutritional climate, the distinction between the mainstream market and diet market is rapidly disappearing. With obesity at an all-time high, more than 25 million Americans have turned to one of several low carbohydrate diets to control their weight." Bernstein continued, "Most of these diets also advocate above-average protein consumption, so the chips directly address their dietary needs as well as their desire to snack."

About Go2Pharmacy, Inc.
Go2Pharmacy manufactures, packages, distributes and ships high quality private label dietary supplements, over-the-counter drugs, and health and beauty care products for companies worldwide. The company also develops and manufactures their own branded dietary supplements, health and beauty care products and long-term care nutritional products for distribution through various outlets. The company also offers pharmacy benefit management services to manage care organizations; employee sponsored health plans, union health plans and third party administrators.

The statements contained in this press release that are not historical are forward-looking statements, including statements regarding the company's expectations, intentions, beliefs or strategies regarding the future, forward looking cash needs, availability and anticipated expense levels. All forward-looking statements included in this report are based on information available to the company on the date hereof, and the company assumes no obligation to update any such forward-looking statement. It is important to note that the company's actual results could differ materially from those in such forward-looking statements.


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CONTACT: Go2Pharmacy Inc., Largo


KEYWORD: FLORIDA
INDUSTRY KEYWORD: FOODS/BEVERAGES MEDICAL PHARMACEUTICAL
MERGERS/ACQ