Your question is one for the ages, right up there with "What do women want?" Even Lucy doesn't know the answer.

I read once, in one of the 700 or so diet books I've consumed over the years, that people will remain fat "Until the psychic pain of being fat exceeds the pleasure of eating fattening foods."

I think that doctor was right. We can't stick with it (and I've fallen off more diets than I have pounds) because there's always a temptation, we're surrounded by BFTTGs (Bad Foods That Taste Good), and unless we are so motivated that we can walk past them without smelling them or wanting them, it's very very hard.


I think there are two ways to do it: One, motivate yourself -- hear the famous "click". Two, do it the Rebok way -- just do it.
Follow the plan until the motivation comes.

(I'm giving the same advice to myself as I write it It's hard, tech girl. But you can always just chalk this up as a Very Bad Day and get back on track tomorrow. Good luck.