Mon, Apr-26-04, 11:46
|
 |
Forum Moderator
Posts: 26,190
|
|
Plan: Primal/P:E
Stats: 171/145/145
BF:
Progress: 100%
Location: Southern Ontario, Canada
|
|
Quote:
|
“There’s not a mention of a product on there,” Matthew Wiant, senior vice president of marketing, said of the new ads. ”It’s reminding people that eating Atkins is fundamentally about eating whole foods.”
|
Bravo. 
I wonder if they're doing this partially because of "purist" backlash. I'm sure I'm not the first person to notice the Atkins company appearing to place high priority on selling their frankenfood, even to the point of giving them the green light on induction. |