Great question!

I have had six people start on it, not including my wife and son.

My Oldest sister is doing it and has lost 23 pounds in 38 days. She is very excited this time and is going to go all the way down.

My next oldest sister is convinced she needs to lose 7 pounds (she is 6'2" tall and weighs 150) and has lost 1 pound

My little sister wants to shed some pounds before a wedding she is going to be in and is on her second week of induction now.

A good friend and business partner has lost 26 pounds.

Another friend is on the second week of induction and has lost 8 lbs in the first week

An associate switched from the low fat to low carb and is doing much better on her loss now.

IMHO - anything that adds value to people's lives will spread in this manner - and it's our job to share it with people.