I ate 1/2 a bar. I really don't feel too bad about it. Besides, if it hinders progress then I won't eat it. But I am looking at the box and there is no 1234 on it anywhere. I know what your talking about. It's how they identify it on the website. I think this is the "new" box because it says "new look same great taste" on the box. Maybe the did away with the little 1234 on it.