The first time I did WW (1999) I thought it was really easy - I lost close to 30 lbs - the reason I thought it was easy....I was taking Diet Fuel (with ephedra). I didn't keep the weight off though when I stopped the Diet Fuel and stopped going to meetings - it was really starting to hit me in the pocketbook. But needless to say I signed up for WW one other time and failed within two weeks - I didn't loose squat and was hungry all the time!! I started WW 3 other times on my own and again failed in a couple days because I was just so darn hungry! This plan is just great - I can eat a whole steak or a couple burgers or a taco salad...I'm never hungry! Like patricia52 I can totally stick with this plan!!