You know..I never lost cravings during my TOM- even when in ketosis. When I get them..I actually try to make sure I fill up on something with fat or protein like half an avocado or an egg and some water and make sure I take some dieters advantage. Then I wait about 20 min and if that doesn't work I go for it and give in to a small LC sweet - usually chocolate coated with nuts and drink more water or decaf coffee with cream and that does the trick. I know I should be reaching for celery or zuccini or something like that but it just doesn't cut it for me. I need to taste it and at the same time have the sensation of feeling full so the fat or protein takes care of the fullness and the sweet gives me the feeling like I got a treat and filled up on it when I really got full with something else. That's just my trick. May not be right but it works for me. Annie