Atkins is just plain too expensive. I'm glad they got lots of competion now. I'll take a half gallon of great tasting Breyers Low Carb ice cream (2 for $7.00 sometimes!) in lieu of Atkins 4 measly cups of over icy ice cream for $6.00!

And Atkins chips, $1.99 for a tiny bag! Bah, taste all right, but I only bought once at that price.