I suspicion that Dr. Atkins did not come up with his line of products or even if he did...he has Marketing company that does all the work... and oftens times that leaves a lot of room for error.. because these products are targeted for all the BAR eaters and 'healthy' DRINKERS.... which are not the same audience as people who eat clean based on his program. Just another revenue stream for him.. a BIG one I bet!!!

It probably wouldn'd be a bad idea if we started aletter writing campaign to let him know how we feel. Will that change his mind? I don't know, but maybe they might market it a little differently. Like on most 'drinks' they do say that they are not intented for wieght loss... it is in fine print.. but it is there...

a few thoughts

Ramona