It's not like sugar was tobacco. People knew that it was dangerous to your health, but choose to smoke anyway. Well to start anyway.

Sugar, on the other hand is in EVERYTHING. And there is little awareness that it's bad for you, rather the message is that it's harmless because it's not fat.

I could always accept ignorance on the part of the authorities, but when the WHO calls for a limit of 10% but the governement overides that, in the face of a overwhelming obesity epidemic, one cannot help but conclude that something is overiding public health concern. Something like special interest groups with well padded pockets.