I think saturated fat has got such a bad rap over the last couple of decades that it is more or less a dirty word these days and people can’t bring themselves to say you should eat it or at least not be concerned about eating it. I always feel uncomfortable saying I eat ‘saturated’ fat and am more likely to admit to eating only ‘natural’ fats when discussing my WOE. I think we need to come up with a new name for it……..something that doesn’t conjure up images of fat soaked or fat drenched food which is probably how people subconsciously imagine it. How about ‘slightly moist’ fat??