Look, I totally agree with you that people/kids should be aware of cruelty to animals, and educated in this etc...but in a positive and proactive way. I don't believe PETA is the resource for this, i think they are setting back their own cause with their actions. I mean, if my daughter decides one day to be a vegetarian, of course I would support her totally in that decision - but it should be out of her own awareness of the issues she believes in and not out of fear from PETA.