I've seen in grocery store displays here in Houston. Today I went to a grill for lunch, and all of their dishes could be 'Atkinsized'. Like the fajita plate had everything except tortillas, beans and rice and salad was substituted for that. It was so nice to have a choice. Of course my (fat) friend sat next to me and ate a cheeseburger and some yummy-smelling french fries with ketchup. I had to look away and remind myself that I won't be wearing those around my middle and she might. (Shame on me).