Don't forget supplements; if I take L-glutamine when a craving hits, I'll have forgotten about it within 10 minutes. I think some people use L-cartinine (sp?), but I'm not sure what it is or what it does specifically. If you just need a different taste in your mouth (happens to me a lot), try some herbal tea with stevia, or Fruit 2 0 (splenda sweetened!).

Good luck! As others have mentioned, it gets soooo much easier once you get over the induction hump and your blood sugar level has stabilized.