I have been thinking about this a lot too. I am making a concious effort to cut the amount of LC specialty foods and concentrate meore on a whole food diet (like our ancestors). Then I get caught up on what is artificial. Can it mean manufactured like mayo or more importantly, soy products??? I mean it comes in a container and it is not in a "natural state". So where does one draw the line? I have spent much time debating this with myself, and still yet to find an answer.......