Apparently the taxpayers will be footing the bill for the campaign.

http://heraldsun.news.com.au/common...255E661,00.html

Health Minister Bronwyn Pike: "Some people might come out and say, `This is a nanny state – now they are telling us what to eat'; but while I don't think it is the role of the politician to dictate individual preference and behaviour, it is my role to point out when something can actually harm you."

They show a picture of her shoving a "low fat" sandwich at the camera. LOL

Here's another story:

Atkins bosses defend methods

http://www.heraldsun.news.com.au/co...5E24331,00.html

THE Atkins empire yesterday reacted angrily to a state plan to discourage Victorians from using its diet, accusing Health Minister Bronwyn Pike of failing to do her homework.