View Single Post
  #8   ^
Old Fri, Mar-05-04, 06:49
Angeline's Avatar
Angeline Angeline is offline
Senior Member
Posts: 3,423
 
Plan: Atkins (loosely)
Stats: -/-/- Female 60
BF:
Progress: 40%
Location: Ottawa, Ontario
Default

Quote:
Originally Posted by daninmidmo


Here is an interesting extract from the link above about that we can all relate to

Quietly financed by the industries whose products were being evaluated, these "independent" research agencies would churn out "scientific" studies and press materials that could create any image their handlers wanted. Such front groups are given high-sounding names like:

Temperature Research Foundation Manhattan Institute
International Food Information Council Center for Produce Quality
Consumer Alert Tobacco Institute Research Council
The Advancement of Sound Science Coalition Cato Institute
Air Hygiene Foundation
American Council on Science and Health
Industrial Health Federation Global Climate Coalition
International Food Information Council Alliance for Better Foods

Sound pretty legit don't they?

Canned News Releases

As Stauber explains, these organizations and hundreds of others like them are front groups whose sole mission is to advance the image of the global corporations who fund them, like those listed on page 2 above.

This is accomplished in part by an endless stream of 'press releases' announcing "breakthrough" research to every radio station and newspaper in the country. (Robbins) Many of these canned reports read like straight news, and indeed are purposely molded in the news format.

This saves journalists the trouble of researching the subjects on their own, especially on topics about which they know very little. Entire sections of the release or in the case of video news releases, the whole thing can be just lifted intact, with no editing, given the byline of the reporter or newspaper or TV station - and voilá! Instant news - copy and paste. Written by corporate PR firms.


Does this really happen? Every single day, since the 1920s when the idea of the News Release was first invented by Ivy Lee. (Stauber, p 22) Sometimes as many as half the stories appearing in an issue of the Wall St. Journal are based solely on such PR press releases.. (22)

These types of stories are mixed right in with legitimately researched stories. Unless you have done the research yourself, you won't be able to tell the difference.
Reply With Quote