I could somewhat agree with them counting the absorbable "non-effective" carbs such as Sugar Alcohols. But, why on Earth would anyone consider Fiber the same as other Carbs ??? Fiber is not absorbed and doesn't affect insulin/blood sugar*. It is deducted precisely because it has NO EFFECT*. I think 90% of folks are smart enough to turn the package over and read the label. Pretty much everyone knows "Net Carbs" and Total Carbs are not the same thing.

*The very small number of folks who believe the Hellier's (?) claim that Fiber can cause insulin release [along with pretty much anything that tastes good] should be the exact folks who would know to turn over a package and read the label.