I am on South Beach and just came over to this board because a guy in my office is on Atkins and is doing so great so I thought I would look through some of the threads as we talk about our diets at lunch. (It is certainly nice when you have support from other people ) Anyway, I just went shopping today and my bill is way up! I went to the Super Fresh for some of the family's food and to Trader Joe's for the rest of the items that I needed and I would say that due to the fact that I am the only one on the diet, it is an additional $40 every two weeks to my food bill. I am the only one on the diet in my house because as I have been told by all other 4 family members, they will NOT be giving up their bread! Very interesting thread!