well they plug in their product anytime a recipe list any product that they sell. So if that's not plugging I don't know what is.

I hate when I browse through a recipe book thinking...hmm this looks yummy, only to find it I need to go out and buy a $10.00 box of Atkins bake mix. No thanks. I don't like feeling ripped off.

There are so many good cookbooks out there, like the Dana Carpenter you mention that doesn't try to sell you anything.