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Although the introduction of a mid-calorie cola appears to make sense in a market where low-carbohydrate diets have become the rage, Coca-Cola must ensure that this potential new product does not cut into sales of Coke Classic and Diet Coke.
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Hmm .. so what is it they want? All new people who buy neither Coke nor diet Coke now?

Personally i don't care for Coke much. It smells like pine to me and tastes sort of flat and too sweet. i LOVE Pepsi though and that was the last truly high carb addiction i kicked when i found that i enjoyed diet A&W.