Indeed, I think it is important to reveal the "brain-numb nonsense", for several reasons:

1. This group is stunningly adept at engaging and refuting the nonsense.

2. Members of this group frequently go back to the media source of the nonsense with complaints and they often win corrections for their efforts.

3. Newbies often want and need to see the latest rubbish engaged and refuted.

4. Nonsense left unchecked can fester.

The Atkins diet was dismissed as nonsense for decades - no one would engage it, they just ignored it. If only they had studied it, the current obesity epidemic might have been stopped before it ever started.

I love the "feel-good-about-Atkins" articles but I recognize they don't advance our knowledge in the way that exposing and challenging the nonsense does.