I agree with Potatofree there are many misconceptions, there are several people at work who say they are on Atkins but when I get into a discussion with them it turns out that they have never read the book (I tell them they should hoping they respect my opinion a tiny bit since I have lost 61 lbs in 9 months). One guy told me the other day that he was doing LC turns out he had no idea that things like milk, beer and cashews are not part of the plan and have lots of carbs (at least not induction or OWL). They get their info from the media or from someone who claims to be on a certain LC plan.