It is $5.96 at www.thebetterhealthstore.com (with free shipping for orders over $50) Netrition also carries it but they charge a little more. It is my husbands favorite night time snack so I buy it in quantity along with o'so low rolls the site carries. Also a warning. FlaxOMeal granola and LowCarb Success are the same company. The old packaging used to say LowCarb Success. The new packaging says FlaxOMeal but you can read the LowCarb Success company name on the back. I am allergic to nuts so I haven't tried the granola but my husband says the granola tastes the same even if the packaging looks different. Actually, there is another flavor as well. I don't remember the exact name but it has the word Cranberries in it. Based on my husbands love of the other two flavors, I ordered one bag of the cranberry. Maybe it was just a bad batch, but he had to throw it out because it was so overly sweet with a yucky after taste. Enjoy!