Although I did the first several months without any LC products, I for one like and use a lot of the LC products showing up up at my supermarket. I like Mexican food, and it's great to be able to eat tacos or fajitas again. (I even have a little Mexican restaraunt near me that will make my tacos with my LC tortillas.) I was overjoyed to find Keto's LC tortilla chips because I love chips and salsa. Most of the products are probably wise to avoid if you're still trying to lose significant amounts of weight because many do contain carbs, but if you're in maintenance it sure makes it easier to stick with it long term.