I am a recovering Pepsi addict. I love it. I would give up all food if I could just have my Pepsi. The main reason I regained the 30# I lost on Atkins a few years ago was getting back on Pepsi. Once I am back on Pepsi, I want Cheetos, etc., etc. I don't think I could have one once in a while. For me it's all or nothing. I feel your pain! LOL