I was a serious Coke addict before Atkins. We're talking probably a 6-pack a day of the regular, full sugar Coke. They were hard to give up the first week of Induction but after that it didn't bother me. When I was having an "off-plan" day a few days ago I had one as a treat. I thought "Hmmmm...this doesn't taste all that good...why did I ever like it so much?" I would be afraid to have it very much though because I sure don't want to trigger the cravings again. It is just empty, non-nutritional calories and I can think of better ways to use them.