I would agree that a more realistic view of how fast weight will come off would be nice. But the reality is that the huge success stories of loosing a lot of weight in a short amount of time is going to sell more books and get more people to try the plan. The upside of that is the more people who try it will probably find that they like the way they feel and the things that they can eat and therefore stay on the plan even though they aren't losing as fast.

But back to my point, lol, giving people a realistic rate of weight loss would be very helpful and then give the examples of people who have lost a lot quickly.