This is going to be coming to the NY area soon. I was amazed at the price. This reminds me of the Zone Diet. All the famous people have meals delivered. I guess they're too busy to take care of themselves and need a company to do it. I also thought the portions seemed small. When I have salmon, I have quite a healthy piece. I would love it if you could pick what you wanted to order. A week of lunches packed to go, etc. Instead of whole days.