I understand (from asking the question here before) that Atkins is privately held, so no stock options are available at present.

However, at the rate that Atkins is gaining in popularity, I wouldn't be surprised if it did become available stock down the road. You can bet there would be a lot of interested parties who would snap up the stock options, myself included.

I hope SlimFast does do a low-carb option. Their shakes would be pretty healthy (and maybe taste better than some of the new LC ones on the market) if they didn't have 40 g of carbohydrates in them.