MHO: I think it takes time to undo the years of thinking that dieting=depriving. I don't fee deprived on this WOE. Best of all, I don't feel hungry all the time. If you can get rid of the idea that you are on a "diet" and think of it as "my way of eating" has changed, it makes a difference. Then instead of "depriving" yourself of eating chips, you are simply choosing not to eat them.