It's interesting to note how low-carb diets are showing up more and more in the media, entertainment and advertising in the U.S. This is an amazing trend right now.

Weight Watchers' latest ad campaign is a sure sign that they see low-carb as a serious threat to their business. They are going right after the low-carb eaters now, as shown in banners they are running on the web that say:


I'm guessing that their market research tells them they are losing a lot of people to Atkins, et al., and that's what is driving this ad campaign.

My brother-in-law runs a health club and he says they are losing lots of people who have lost weight on Atkins and don't feel like they need their memberships any more. He says as many as half the members at his club might be on a low-carb diet and the owners are really worried about keeping their membership rolls up.