All the more reason to spread the word far and wide. When I meet new people -- soccer practices/games every season are a good source -- I mention that I'm a low carber. That usually leads to a long conversation about eating habits, friends they know who do Atkins etc. I think we should all follow Dr. Atkins advice about proselytizing, becoming a revolutionary in this woe. So many people can benefit and sometimes it just means hearing about it a lot from others to motivate you to start something. Just like advertising, except we won't get big bucks for it. Just healthier co-workers and friends!