When you've got self-styled experts armed with bad dietary dogma and bogus psychology, that's what you get. You're refusing to remember, because their theories can't be wrong, no matter what real life evidence shows. Like the old joke about the psychiatrist trying to convince the mental patient that he (the patient) is not a ghost - gets the guy to agree ghosts don't have flesh and blood, then grabs the patient's finger, sticks it with a pin. The patient looks at the drop of blood and says, "well wadda ya know - ghosts DO bleed!" If you drop weight, get great cholesterol numbers, whatever, on Atkins, the true believers might say, you were eating 300 grams of carbs each day, you just don't remember. You can't be this healthy if you're not on our diet. Bah. Humbug.