I bought some from a health food store. I've tried it several ways and it's just AWFUL! SOOO bitter. I've tried the hot cereal, i've tried adding it to my Keto Low Carb Oatmeal, I've made Flaxseed Muffins. It's just soooo bad I can't even eat it, not even with loads of Redi Whip (whipped toppin) on it.The only way I've been able to eat it is sprinkle some on my Atkins Pancakes. I think it's just regular Whole Ground Flaxseed Meal. Is it supposed to taste this way? Is there anything you can do to make the bitter go away? Any suggestions is appreciated.

Thanks,
DD