I bought Red Mill too from Whole Foods but it was not in a cooler. I bet it was bad. POO! No wait, I bought my almond flour at Whole Foods. The flax meal was at the local grocery store. How many people that shop at the regular grocery buy Flax? I bet it was sitting there for months! Mystery solved. I'll pick up a bag next time I am at a health food store where the turnover on flax meal should be better.