What a shame! It sure would be great to be able to buy some stock. Our Wal-Mart now carries the Atkins Supplements in addition to the Atkins Brand Ice Cream.

Low Carb is becoming more mainstream.

From what I can see, the Atkins Brand is taking off... I read in a thread on the internet on one low carb site (I can't remember if it was on this one or not) that someone who worked for the Atkins Center in the ordering department said that manufacturing could not keep up with the demand for some of the Atkins Brand products.