I live in Virginia and go to both Krogers and Walmart. I find you get better deals by far at Walmart. Kroger card or not, Walmart comes out a lot of times cheaper. The LeCarb IceCream is 2 something at Walmarts and 4 something at Krogers. Chocolate bars if you want them can be as much as 50 cents more. The only thing that Krogers has that Walmart does not carry is the CarbSence Hot Cereal, which DH likes. To date this is the only reason I shop at Krogers.