It may be the fat that is added from the oil. Fat is what tells our brain we're full. Alot of the cravings could be actual hunger, or a small amount of huger which the fat helps to counter act. You might want to look into other oils just for something different and a variety of health benifits. A lite olive oil is great for salads. Sunflower and safflower oil are really good for things that need a light flavor. I love the taste of coocnut oil. In protien power they warn that flax seed oil is high in a certain acid that some people are sensative too, but I think it's a small amount of people.