You know, I believe that most people know someone personally who does Atkins. Really. I know several, and was somewhat aware of what it entailed and that it works for about 2 years before I actually investigated and chose it for myself. It took a while to find the conviction that I could do this for myself, and that I can live without potatoes, pasta, milk, or whatever.
Some people will continue the low fat lie, and it may workfor a few of them. The others will keep looking, and eventually find the truth.