Funny. I was just thinking the other day how inexpensive this WOE is. Considering that most low-cal programs that you join, you need to pay a membership fee, or buy certain products to stay in-line with "the plan", but with Atkins you just need to buy regular food. I probably do spend more money now on fresh vegetables as I eat way more veggies than I used to, but as far as meat, eggs and cheese, no change there, and I'm certainly buying WAY LESS pasta, rice, cereal and bread so I'm more than making up for the costs there. I don't go for the "low-carb" marketed foods anyway. I like natural foods.