Richies? I've never been rich but I've found Trader Joes has wonderful prices on really good stuff. And they have unusual things you won't find in a supermarket.

They're getting into the low-carb thing too. Mine currently stocks lowcarb bread, tortillas, large assortment of low-carb bars, even some lowcarb frozen desserts (Hip Hurray's and Atkins ice cream). Oh yeah, they stocked Atkins chips too.