The Ketostix just have to be in the pink area. You don't want purple (usually means you are dehydrated). The cravings will go away in a couple of days and you will start to feel great! When you are hit with cravings, try making yourself some tuna salad with lots of mayo or some deviled eggs and have at it! I find those two things kill cravings faster than anything!

Good Luck!

~Shelly