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Old Tue, Jun-03-03, 00:06
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CAKES66 CAKES66 is offline
Senior Member
Posts: 305
 
Plan: Atkins
Stats: 161/146/135
BF:00/35%/24%
Progress: 58%
Location: CA
Post Atkins mentioned in FSB mag

In this months edition of FSB Fortune Small Business there is an article titled "The Battle of the DIET DOCS"

The article starts like this, "The late Dr. Atkins built his controversial diet into a $100 million legacy. Now some nutrition experts are competing for his throne. So who has the right prescription for success?"

The article goes on to list the following plans including the people that designed them, the year they started the company, the formula for the diet, 2002 sales, their breakthrough opportunity, and business philosophy.

Here are the sales (2002)

-Sugarbusters $1 million
-The Schwarzbein Principle $200,000
-Eat Right 4 Your Type (won't say)
-Protein Power $27 million
-The Zone $6.5 million
-Eat More, Weigh Less (won't say)

I just wanted to share this with you out there. I thought it was interesting. As you can see they're still trying to catch up with Dr. Atkins in more ways than one.
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