Measuring is good. Everyone should do it. But I found that I was losing inches in places I wasn't measuring. That chubby place between your shoulder blades in your back, those puffy mounds you place your hands on when you put your hands on your hips, the tops of your shoulders, your forearms, ring fingers, feet. It took me a while to realize this. Before the tape measure told me, my sister-in-law didn't recognize me right away in a crowd that she knew I was in. She said I didn't look the same... oh, it works.....